Engagement Proposal · Atlas Consulting · 2026

Desmond Clark × Atlas Consulting
Keynote Speaking Engine

A done-for-you outbound engine that fills your speaking calendar — three keynote offers, four buyer segments, run end to end. You record the occasional video, take the calls, and deliver the talks. Everything else runs without you.

Done-for-you 8-10 qualified meetings / mo Performance-based You just take the calls

The Objective

25 keynotes a year — with zero outreach time on your side.

The goal is simple: fill your calendar toward 25 keynotes a year without you spending an hour on outreach or content. One system finds the right buyers, books qualified calls, and keeps your make-an-offer model intact — no fee ever appears in the outreach.

It’s built on the proof you already have: 29 keynotes in 2023, a $25K booking from Nationwide, and a story — NFL veteran and 8-figure founder, scaling live — that no other speaker on the circuit can match.

What We Run

A complete keynote-booking engine, run for you.

Everything below is built, run, and managed on your behalf — configured to your offers and your market.

Three Targeted Offers

The Winning Playbook for VP Sales & CROs, The Process of Greatness for event planners, and Symphony of Leadership for HR & People leaders — each built for a specific budget-holder, so every email speaks to the person who can actually book you.

Four-Segment Targeting

VP Sales, corporate event planners, HR/People, and association directors — sequenced fastest-cycle first. Enriched with event signals and a sports-localization angle (Chicago, NFL-sponsor companies, exec sports backgrounds) that standard databases miss.

Outreach Infrastructure

Dedicated sending domains kept entirely separate from Bear Down Logistics, inboxes warmed before any volume, a 3-touch / 10-day sequence, and deliverability monitoring. Your main brand is never touched.

Qualified Calls Only

Every lead is verified and qualified before it reaches your calendar. You only ever get on the phone with a real, budget-holding buyer — and you close from there, the way you already do best.

Speaking Brand + Proof Landing

Dez Clark Speaks reframed as the warm landing spot, so every buyer the outreach touches lands on a credible, keynote-focused page — real proof, organized, ready to forward internally.

Podcast Guest Sourcing

We source and book guests for Bear Down Level Up — a steady pipeline of credible operators and founders for the show, so you just show up and have the conversation. Every episode doubles as a proof asset a buyer can hear before they book you.

You record the occasional video, take the qualified calls, and deliver the keynotes. The list-building, copy, sending, inbox, and follow-up all run without you.

What You Get

The full engine, pointed at your calendar.

The Engine

  • Three offers live across four segments
  • Outreach infrastructure warmed and sending
  • Qualified meetings booked to your calendar
  • Weekly reporting on opens, replies, and meetings

Built for Desmond

  • Make-an-offer pricing preserved — no fee in the copy
  • Sports-localization angle on every list
  • Dez Clark Speaks reframed as the landing spot
  • Guests sourced for Bear Down Level Up

What Stays Off Your Plate

  • No outreach, list-building, or copywriting
  • No inbox management or follow-up chasing
  • No content production beyond recording a few videos
  • You take the calls and deliver the talks — that’s it

The Engagement

Built in three weeks. Producing meetings by month two.

SetupWeeks 1-3

Foundation stood up.

Sending domains provisioned separately from Bear Down, inboxes warmed, lists built and verified against the four segments, copy written and approved by you. Nothing sends until it’s clean.

SendingMonth 1-2

The calendar starts filling.

Three offers live across four segments on a 10-day, 3-touch cadence. 200-300 contacts active at all times — the volume that produces 8-10 qualified meetings a month. Weekly reporting throughout.

Review & Scale~Day 50

Double down on what’s working.

We review what’s converting and decide the final stretch together — lean into the winning segment, hold, or shift the mix. Once it’s proven, we scale toward the 25-a-year run rate.

Exit ramp. If after the first month of sending it’s clearly not the right fit, you can step off — no obligation to finish the term.

The Guarantee

You will not pay for nothing.

The only number that matters is qualified meetings on your calendar — so we put a floor under it.

The floor

A minimum of 8 qualified meetings — or we keep going.

If we don’t deliver at least 8 qualified meetings within the first two months of sending, we keep running the campaign at no additional retainer until you reach that number.

A “qualified meeting” is a booked call with a real, budget-holding buyer in your target segments who shows up — not a form fill, not a maybe.

Clear the 8 and the offer is proven — from there we scale toward the 25-a-year run rate. Paired with the exit ramp, your downside is capped and your upside isn’t.

Investment

$6,000 / month
+ $2,000 one-time setup · $200 per qualified meeting that shows up · 3-month engagement with exit ramp
Everything is run for you — no software to buy or manage, and no number ever appears in your outreach. You keep the make-an-offer model that already produced a $25K booking.

Next Steps

Three steps to live.

  1. Approve the termsConfirm the engagement and the guarantee — we turn it into a short written agreement.
  2. Quick alignmentTen minutes to lock a few pre-launch items: naming Nationwide in copy, one copy-approval round, and the Dez Clark Speaks refresh.
  3. Sign & kick offInfrastructure build starts immediately. First sequences are live within roughly three weeks, and meetings follow.
Ready when you are — reply to lock your kickoff window. Given your travel schedule, we’d want the infrastructure building before you’re on the road.
Atlas ConsultingPrepared by Atlas Consulting for Desmond Clark · Confidential · Do not redistribute